August 20, 2019

Federal Marketing program @930gov




7:30AM   Registration Opens
10:00AM   Expected Impact of GDPR and CA Consumer Privacy Act of 2020
Doug Mashkuri GovLoop   Doug Mashkuri, Vice President and General Manager, GovLoop
    Session Synopsis: The California Consumer Privacy Act goes into effect January 2020 and represents a major act of legislation by a U.S. state to bolster consumer privacy. Following the implementation of GDPR in the E.U. in May 2018, the California Consumer Privacy Act marks the beginning of stricter U.S. consumer privacy protections. This session will bring government marketing professionals up to speed on the new law and its potential impact to the government marketing channel.  
10:45AM   Supercharge Your Agency-Based Marketing (ABM)
LouAnne Brossman Government Marketing University   Lou Anne Brossman, Founder and President, Virtual Marketing, a division of Sage Communications
Carrie Feord ServiceNow   Carrie Feord, Account Based Marketing Manager, ServiceNow
Duyen "Jen" Truong Sage   Duyen “Jen” Truong,Vice President, PR, SAGE Communications
    Session Synopsis:84% of marketers say ABM delivers a higher ROI than any other marketing approach.  Join marketing thought leaders as they walk you thru an ABM case study from beginning to end of the campaign lifecycle.  ABM is not new but has been given new life owing to advancements in marketing automation, geotargeting and other exciting new marketing advancements. Attend this enlightening workshop and supercharge your ABM efforts with new insight and knowledge to include a review of the full marketing lifecycle of ABM.
12:00PM   When Everyone Sounds the Same: Differentiating to Win in the Federal Market
Aaron Heffron Market Connections   Aaron Heffron, President, Market Connections
    Session Synopsis: Thousands of contractors crowd the Federal marketplace promising to alleviate technical and programmatic problems at agencies around the country. What should you avoid to not be just another voice? Market Connections will leverage data gathered over the past ten years to help you better understand the how’s and where’s you should get your message out, but will also discuss the latest trends in the way contractors talk about their services and how you can make sure that your message doesn’t fade into the woodwork.
1:30PM   Building a GovCon Subject Matter Expert Platform
Mark Amtower   Mark Amtower, Consultant and Founder, Government Marketing Master
    Session Synopsis: Recent studies from Market Connections and Hinge Marketing show that government buyers and influencers prefer working with visible, industry- recognized experts, and that companies that have defined and verified areas of expertise win more business.  In this session leading government marketing expert Mark Amtower will outline the basics for establishing SME platform, from determining your core competitive advantage, to differentiating that skill and then substantiating it in the biggest market in the world: Federal contracting.
2:15PM   End of Year Buying Marketing Hype – FACT or FICTION?
LouAnne Brossman Government Marketing University   Lou Anne Brossman, Founder and President, Virtual Marketing, a division of Sage Communications (Moderator)
Karen Britton   Karen Britton, Former CIO, Executive Office President, The White House
Kimberly Hancher   Kimberly Hancher, Former CIO, Equal Employment Opportunity Commission, Former Deputy CIO, FCC
Pete Tseronis Dots & Bridges   Pete Tseronis, President & CEO, Dots & Bridges and former CTO, US Department of Energy
    Session Synopsis: During this enlightening and lively discussion, a panel of former federal CIO’s will share what really happens inside a federal agency during the end-of-year buying season.

  • What time of year should marketers launch program to best position their companies to take advantage of end-of-year procurements? 
  • Are end-of-year marketing campaigns worthwhile? If yes, what types of marketing campaigns work?  Webinars, Briefings, White Papers, Telemarketing, Events?
  • How do marketers best position their companies to take advantage of end-of-year buying?
  • When do marketers need to do the bulk of their marketing activities to ensure their companies take advantage of end-of-year buying. 

Join us to find out if you need to market in the first ½ of the year or is it worth your time and energy to tee up an end-of-year campaign? Or are both needed?

3:00PM   Closing Remarks 
3:00-4:00PM   7th annual 930gov Networking Reception