Federal Marketing Program @930gov
The government IT marketplace continues to evolve at a rapid pace in this digital age. What once was considered “must do” public sector marketing tasks are no longer relevant in the age of increased activities, smaller staffs, tighter budgets and higher ROI objectives. To provide clarity and practical solutions to this constantly changing market, Digital Government Institute created a Federal Marketing Program to be included at the 7th annual 930gov.
Many government marketing professionals are aware of the significance of September 30th (9/30) – the end of the government’s fiscal year. The name of 930gov derives from this significant annual date. 930gov is a one-day, multi-track conference & tradeshow where government technical communities gather to learn, connect, and exchange ideas from thought-leaders throughout the government IT ecosystem.
Digital Government Institute, in conjunction with other industry leading government marketing thought leaders, collaborated to deliver a ‘must attend’ program targeted to those responsible for marketing to the government IT community. Program topics include:
- Expected Impact of GDPR and CA Consumer Privacy Act 2020
- Building a GovCon Subject Matter Expert Platform
- Account Based Marketing
- When Everyone Sounds the Same: Differentiating to Win in the Federal Market
- Fiscal Year-End Marketing Tactics
Designed for Federal and SLED government marketing professionals, this one-day event will give guidance on the best way to successfully market in the public sector.