
Government Marketing – Beyond the Playbook
All event times are U.S. Eastern time
- Aug 26 2025
- 12:00 pm - 1:00 pm
August Topic – Fiscal Year-End Marketing
Join us for a candid, no-nonsense discussion on the realities of government marketing in today’s environment. Led by a team of industry veterans, this complimentary online hour-long session dives deep into the strategies, missteps, and evolving dynamics shaping marketing success in the public sector.
Over lunch, we’ll unpack the hard truths—what works, what doesn’t, including how to navigate shifting policies and procurement challenges, and how to best position your brand in the current government landscape.
Whether you’re new to the space or looking to refine your approach, you’ll gain practical insights and real-world lessons from experts who have been in the trenches. Expect sharp analysis, honest conversations, and actionable takeaways to help your organization stand out, build trust, and drive engagement (and pipeline) with government buyers and decision-makers.
OUR PROMISE—No fluff, no filler, no sales pitches—just the insights you need, delivered virtually over your lunch break.
AGENDA
12:00pm
Fiscal Year-End Marketing

Stephanie Geiger
CEO and Founder
Geiger Consulting Group
12:30pm
Panel Discussion

Moderator
Michael Smoyer
President, Digital Government Institute

Mark Amtower
Managing Partner, Amtower & Company

Stephanie Geiger
CEO and Founder
Geiger Consulting Group

Lisa Sherwin Wulf
Founder and Marketing Consultant, LSW Marketing
- CPE CREDITS 1.0
In order to receive CPE credit, attendees must fulfill all of these requirements:
- Attend the entire program
- Respond to all poll questions
- Complete and submit the post-event survey