Government Marketing – Beyond the Playbook

August Topic – Fiscal Year-End Marketing

As fiscal year-end approaches, government marketers face a unique window of opportunity—and pressure—to drive impact, visibility, and ROI. In this timely webinar, industry veterans Stephanie Geiger, Lisa Sherwin Wulf, and Mark Amtower will unpack proven strategies and fresh approaches to maximize year-end momentum. The content will include how to navigate procurement cycles and aligning with agency priorities to leveraging urgency in messaging and outreach. This session helps marketers manage sales requests while maintaining strong focus on closing out the government fiscal year.

This webinar is part of Digital Government Institute’s new series Gov’t Marketing: Beyond the Playbook and will spotlight actionable insights on audience segmentation, content timing, and campaign agility. Government marketers will gain practical tips for optimizing limited budgets, enhancing stakeholder engagement, and positioning their brand for Q4 success and FY26 growth. Whether you’re refining your final push or laying groundwork for next year, this session will offer insights to elevate your year-end strategy.