Government Marketing – Beyond the Playbook

All event times are U.S. Eastern time
Jun 24 2025
12:00 pm - 1:00 pm
Virtual Workshop

June Topic– Responding to the Changing Event Landscape

Join us for a candid, no-nonsense discussion on the realities of government marketing in today’s environment. Led by a team of industry veterans, this complimentary online hour-long session dives deep into the strategies, missteps, and evolving dynamics shaping marketing success in the public sector.

Over lunch, we’ll unpack the hard truths—what works, what doesn’t, including how to navigate shifting policies and procurement challenges, and how to best position your brand in the current government landscape.

Whether you’re new to the space or looking to refine your approach, you’ll gain practical insights and real-world lessons from experts who have been in the trenches. Expect sharp analysis, honest conversations, and actionable takeaways to help your organization stand out, build trust, and drive engagement (and pipeline) with government buyers and decision-makers.

OUR PROMISE—No fluff, no filler, no sales pitches—just the insights you need, delivered virtually over your lunch break.

FEATURED SPEAKERS

Lisa Sherwin Wulf

Lisa Sherwin Wulf
Founder and Marketing Consultant, LSW Marketing

Mark Amtower
Managing Partner, Amtower & Company

Mike Smoyer

Moderator

Michael Smoyer
President, Digital Government Institute

  • CPE CREDITS: 1.0

In order to receive CPE credit, attendees must fulfill all of these requirements:

  • Attend the entire program
  • Respond to all poll questions
  • Complete and submit the post-event survey

Registration for FISMA Training Closes Monday, September 11, 2023

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