Event Recap: Demystifying Artificial Intelligence

Wonder how many agencies are using AI applications? DGI polled its agency participants in its Demystifying Artificial Intelligence workshop. There is nearly a 50/50 split between agencies who are using AI in some capacity and those who are currently not using it at all. Here are the detailed numbers that illustrate where people are in their process:

• 29% Yes
• 8%  Just beginning to use
• 16% Currently evaluating merits of moving forward with Low Code
• 48% Not at this time

Given these numbers, there is a tremendous opportunity for agencies to utilize AI tools. Furthermore, most are interacting with AI and not even realizing it. In this workshop, DGI engaged with expert panelists on how agencies can most benefit from AI moving forward in 2022. Following the discussion, there is a video on the “why” and “how” of AI, followed by a behind-the-scenes demo of what an AI app does on the backend. Specific topics include:

• Clarifying the meaning and interpretation of AI
• What the hesitancy and barriers are to implementing AI
• The need for strategy, policy, and training around AI
• The relevancy of trust
• The challenge of data and ROI in AI implementation
• Building blocks for a successful AI implementation
• Using a deterministic model
• How AI lightens the workload for humans
• Starting small
• AI success stories and resources

Special thanks to sponsor, Dynatrace.